4 Automated ABM tactics that drove 590% ARR growth

How we landed enterprise accounts and amplified ABM-led MQLs with a growth team of < 3

Introduction from Joe — co-founder/CEO of Supademo

Tactic 1: Signal-based, ‘done-for-you’ outreach

Every day, we identify high-potential signups and create high quality Supademos related to their use case — to help demonstrate expected ROI with Supademo.

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Here's our exact process:

1. When a high-value user signs up with a work address (>100 employees, use case match), Customer IO fires a Slack notification to notify team members

   

2. We manually review 5-10 promising accounts daily by looking at the person-level data

3. We then create a “realistic” Supademo that is specific to their role and use case, and enhance it with:

   • Studio-quality AI voiceovers
   • Custom branding elements (logo, CTA, font)
   • Interactive hotspots
   • Polished transitions

1. We then add DM them with personalized messaging like the one below:

   

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This creates an immediate "aha" moment when they see what's possible with their own content. It's one thing to tell someone what your product can do; it's another to show them using their own work.

How you can leverage this

This approach works for any SaaS product where you can add immediate value to what customers are already doing. Here are a few examples for different tools:

• Spreadsheet Tool:
• Design Tool:

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The key here is:

1. Focus on high-value accounts
2. Create personalized, value-first content for their use case
3. Show dramatic before/after contrast
4. Make the value obvious and immediate
5. Automate as many processes as possible, but with human review </aside>

Tactic 2: “Look-a-like” outreach leveraging existing customer success metrics